As a next generation compatible service, EAD is the focus for all future Ethernet Access enhancements and price reductions. These may improve your marketing capabilities and offer a greater certainty over solutions and prices for your end users.
EAD is also IEEE (Ethernet specification) compliant, which means it offers inter-working with Metro Ethernet equipment to provide world class end-to-end services.
Aggregation plans (subject to Openreach governance) will eventually allow you to sell simple, complete network solutions to your customers.